Target's (TGT) sluggish first quarter was partly due to consumers' protests to the retail giant's rollback on diversity, equity, and inclusion (DEI) policies.

On Wednesday, shares of the retailer slid more than 7% after it posted a 3.8% year-over-year decline in same-store sales, compared to the 3.7% drop it saw last year.

CEO Brian Cornell said during the earnings call that one headwind Target faced in the quarter was consumer reaction to "updates" it shared on belonging in January.

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Meanwhile, foot traffic at Costco (COST) -- which has affirmed its support for DEI policies and was listed by the National Association for the Advancement of Colored People (NAACP) as part of a "Black Consumer Advisory" initiative -- was up 7% year over year in the week of March 3.

https://finance.yahoo.com/news/dei-boycott-played-a-role-in-targets-q1-sales-slump-as-foot-traffic-declined-183135827.html

Moral of story don't listen to the orange slob father. He's a business failure who masquerades as being successful.