After a decade advising premium media and publishers, the specialized sales and M&A firm shifts mandate to the growing community and private club economy, continuing its focus on maximized sales to Strategic Acquirers.
TORONTO, Nov. 21, 2025 /PRNewswire-PRWeb/ -- As digital business models evolve beyond audience reach toward belonging and participation, Songbird Group (SBG) -- formerly OODIENCE Media M&A -- today announced its rebrand and expanded mandate to focus on community, membership, and private club businesses.
Over the past ten years, the firm built a strong track record in the business sales and mergers and acquisitions advisory of premium digital media. These included blogs, content sites, newsletters, podcast and other media under $30M deal-value.
Across 2025, the company has been proactively moving away from one-way communication media to two-way, inclusion centric community businesses, particularly memberships and private-clubs, in both digital and physical form with deal-value under $100M .
Songbird Group sees a demand in communities, whether as online discussion groups to private clubs, theme or niche specific social networks, memberships or even sports and wellness clubs -- where individuals can connect. The community-first methodology is a symptom of the growing digital-fatigue. It's also one of the few business models that is inherently protected against AI and other technological shifts.
SBG's shift from its previous 10-year operational mandate reflects its bullish view on the rapidly growing community, membership and private club sectors.
"Pushing one-way content to a large audience of readers, viewers and followers isn't enough. Today, community and inclusion is a must," said Rob Toth, Founder and Director of Songbird Group. "Our rebrand reflects a natural progression in where we see the most meaningful enterprise value being built -- and where we can deliver the most impact for our clients."
While Songbird Group's focus expands, its commitment to media and publisher clients remains unchanged. The company's data-driven approach that identifies the most valuable Strategic Acquirer profiles remains a core part of the newly rebranded business.
About Songbird Group (SBG)
Songbird Group (SBG) is a specialist M&A advisory firm in community, membership, private club and media businesses under $100M deal-value. The company specializes in data-identifying, best-fit strategic acquirers for maximized valuations and exits.
Media Contact
Rob Toth, Songbird.Group M&A, 1 416-639-2227, [email protected], www.songbird.group