This season includes first-of-its-kind digital and broadcast activations that immerse Dr Pepper into college football culture and lead the evolution of shoppable storytelling
BURLINGTON, Mass. and FRISCO, Texas, Aug. 28, 2025 /PRNewswire/ -- Keurig Dr Pepper (NASDAQ: KDP) today announced a strategic advertising collaboration with Disney Advertising that will redefine the connected consumer experience. The companies will deliver groundbreaking personalized experiences at every touchpoint of the consumer journey through a unique integration of fandom, media and shopper insights.
"This expanded partnership with Disney allows us to pioneer smarter, more meaningful connections with fans with the right message at the right moment," said Drew Panayiotou, Chief Marketing Officer at Keurig Dr Pepper. "Dr Pepper's deep-rooted connection to college football, paired with Disney's unmatched storytelling and data capabilities, will allow us to turn attention into action and authentically integrate into culture, not interrupt it. We're excited to keep pushing boundaries and delivering one-of-a-kind brand activations that fuel sharper insights, create more shoppable experiences and move both our fans and our business forward."
This significant evolution to the partnership between Disney Advertising and Keurig Dr Pepper builds on years of successful co-innovation between the brands. It kicks off with bold new activations with Dr Pepper® that keep its decades-long connection to college football modern and relevant - including creative sponsored content across marquee sports programming, augmented reality in-game integrations and precision marketing powered by retail and consumption data.
"Disney's collaboration with Keurig Dr Pepper takes the rich tradition of college football fandom to the next level, by combining our unmatched storytelling, multi-platform reach, and deep fan insights with Dr Pepper's decades-long connection to the sport," said Rita Ferro, President, Global Advertising, Disney. "We're creating new ways for brands to live authentically within the moments fans love most. Together, we're proving that the most powerful connections happen when content, culture, and commerce work seamlessly to deliver truly memorable experiences."
Initial elements of the evolved partnership include: