Every August 8th, the music world celebrates the Roland TR-808, the drum machine that reshaped hip-hop, dance, and pop. This 808 Day, Roland Cloud is offering its TR-808 Software Synthesizer for just $49, giving producers instant access to one of music's most iconic sounds.

Released in 1980, the original TR-808 was initially dismissed for not sounding like "real" drums. With only about 12,000 units made, it found cult status among pioneering artists. The TR-808 plug-in is a meticulous recreation, powered by Analog Circuit Behavior modeling to capture every nuance of the hardware. It adds modern tools like tuning and decay per instrument, internal overdrive, and an expanded step sequencer with dedicated lanes for each sound. Producers can drag and drop patterns directly into a DAW, program intricate flams and sub-steps, and customize grooves with per-instrument shuffle and last-step controls.

Integration with Roland TR-8S and TR-08 hardware allows you to seamlessly transfer patterns between software and hardware, combining hands-on control with modern flexibility.