A new powerhouse is reshaping Hollywood talent representation. Range, founded five years ago, is challenging established agencies with a unique model. The company represents major stars like Johnny Depp and Halle Berry.It was launched during the pandemic by top managers from CAA and WME. According to The Hollywood Reporter, the founders sought to create more options for talent. They anticipated major industry shifts from social media and AI.

Range's rapid growth has not been without controversy. CAA has filed an active lawsuit against the company. The suit alleges Range blurs lines between management and agency work.Despite legal challenges, Range continues to expand aggressively. The company has launched multiple new divisions. These include a sports agency, music publishing, and a film production studio.The production arm has already delivered significant hits. Films like "Longlegs" and "A Complete Unknown" showcase their marketing innovation. Their digital strategies have proven particularly effective for reaching younger audiences.

Range's leadership sees technology as central to entertainment's evolution. CEO Peter Micelli calls AI an inevitable "efficiency tool." The company partners with Google on AI-focused film initiatives.The firm also critiques traditional theatrical models. Micelli suggests cinemas should learn from immersive experiences like the Sphere. This reflects their broader focus on experiential entertainment.Range's marketing campaigns demonstrate their digital expertise. For the film "Immaculate," they sent nun costumes to sororities. The resulting social media buzz significantly boosted the film's performance.

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