Tomorrowland has set a new benchmark for festival livestreaming, drawing more than 74 million unique viewers across its two 2025 weekends. This marks a staggering 362.5% increase from 2023's 16 million, solidifying its place as TikTok's "biggest ever live event."

Through a year-long partnership with TikTok as its Official Content Partner, the Belgian festival brought the magic of Boom to global screens. A dedicated #Tomorrowland hub offered round-the-clock stage coverage, exclusive backstage access, and interactive features. As a result, content tagged with #Tomorrowland amassed an extraordinary 2.4 billion views, while the festival's official account gained 1.9 million followers, reaching a total of 9.2 million.

The most-watched performances on TikTok LIVE came from Charlotte de Witte, Martin Garrix, and Alan Walker. TikTok's on-site Content Studio also boosted artist visibility, helping participating DJs collectively gain 3 million followers and generate 580 million video views. This collaborative push extended to a songwriting camp hosted by TikTok's SoundOn and Tomorrowland Music, producing tracks like Alan Walker's "Heartbreak Melody," which earned 4 million streams in two weeks, and Ely Oaks & LAVINIA's "Same Thing," hitting 1 million in its first week.

By merging music, technology, and global reach, Tomorrowland and TikTok have not only broken records but also redefined how fans experience festivals worldwide.