A new campaign is helping women feel more like themselves during cancer treatment.
The Crowning Glory campaign, launched by the KLS Foundation in partnership with Fiander ETL, aims to provide natural hair wigs to women undergoing chemotherapy at Southampton General Hospital.
While the NHS offers a £200 voucher for a wig, it typically only covers the cost of a synthetic option.
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The Crowning Glory was officially launched at the KLS Foundation Charity Ball. (Image: Fiander ETL)
Andy Jay, managing director of Fiander ETL, said: "We're delighted to partner with the KLS Foundation and support the Crowning Glory campaign.
"A natural hair wig can make a huge difference to a woman's confidence and wellbeing during treatment.
"We're proud to make the first pledge and hope many other local businesses will join us in helping women feel like themselves again."
The Crowning Glory campaign was officially launched at the KLS Foundation Charity Ball at the Hilton Southampton Utilita Bowl, where Fiander ETL became the first business to pledge support.
The campaign aims to provide 150 natural hair wigs this year.
Emma Higham, a team member at Fiander ETL, shared her personal connection to the cause.
She said: "Seeing how much confidence and comfort a natural wig gave my sister during her treatment really opened my eyes to the difference this support makes.
"The KLS Foundation were incredible in how they supported Megan and our family through a difficult time.
"As a family we are extremely proud of Megan, and we are proud that Fiander ETL has chosen to partner with the KLS Foundation and help ensure other women receive that same support."
The campaign is calling on businesses across Southampton and the Central South to pledge £500 per wig.
Each pledge helps a woman feel more confident and supported during her treatment.
The KLS Foundation was founded by Kent Streek, Sharon Williams, and Derek Streek after Kent's wife Kirsty passed away, continuing her legacy by supporting women through their cancer journey.
Through initiatives like Crowning Glory, the foundation aims to ensure women feel strong, supported, and seen during a deeply personal experience.