While the new iPhones stole the spotlight, Apple's event also brought fresh updates across its audio, accessories and software lines.
AirPods Pro 3 headlined the non-phone announcements. The wireless earbuds introduce a slimmer design with foam-like ear tips, five sizing options, and IP57 water resistance.
Active noise cancellation gets an adaptive boost, joined by fitness tracking features such as heart-rate and calorie monitoring. Battery life climbs to 8 hours with ANC enabled or 10 hours in transparency mode.
The most ambitious addition is live translation, allowing real-time language interpretation directly through the earbuds.
Apple has admitted it isn't always seamless - translation may miss cultural nuance - but it cements AirPods as more than just headphones. Pricing remains A$429.
On the software side, all iPhone 17 models ship with iOS 26, Apple's redesigned operating system.
The update features a sleeker "Liquid Glass" look, a streamlined Camera app, lock screen tweaks, and refreshed Safari, Photos, and Music apps.
Apple Intelligence, the company's AI suite first introduced with iPhone 16, also carries over.
Apple paired its phones with new accessories as well. These include scratch-resistant TechWoven cases and an updated MagSafe Battery for longer runtime on the go. All are designed to complement the slimmer Air and larger Pro models.