The expansion follows a pilot launched earlier this year at 20 stores in the Jacksonville area.Amazon
Winn-Dixie plans to expand its in-store Amazon return kiosks to 68 additional stores in 23 Florida counties, widening a program that allows shoppers to drop off Amazon packages during regular grocery visits.
The expansion follows a pilot launched earlier this year at 20 stores in the Jacksonville area, including locations in Clay, Duval, Nassau and St. Johns counties. The company said customer use of the kiosks during the pilot informed its decision to broaden the program.
Adam Kirk, chief customer and digital officer for Southeastern Grocers, Winn-Dixie's parent company, said customers showed "incredible enthusiasm" for the kiosks during the test phase. Gopal Pillai, Amazon's vice president of worldwide returns and recommerce, described the collaboration as an effort to make product returns "more convenient" for Amazon customers.
Stores in Brevard, Broward, Charlotte, Citrus, Collier, Hernando, Highlands, Hillsborough, Lake, Lee, Manatee, Marion, Martin, Miami-Dade, Monroe, Okeechobee, Orange, Osceola, Palm Beach, Pasco, Pinellas, Polk and Sumter counties will now offer the service.
The kiosks allow customers to return eligible Amazon items without a box, tape or printed label. Materials needed for the return are provided on-site. The locations appear as an option during Amazon's online return process, and availability can also be checked through the Winn-Dixie Rewards app or the company's website.
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Customers who use the kiosks will receive a digital coupon for $10 off a $50 purchase, activated through a QR code displayed after the return is processed.
The company recently announced another collaboration with Amazon that enables customers in select Jacksonville and Orlando-area communities to order Winn-Dixie groceries through Amazon's website or mobile app. More than 16,000 items are available for delivery, according to the companies. For now, orders over $25 qualify for free delivery within a two-hour window, and customers can link their Winn-Dixie Rewards and Amazon accounts for additional discounts.