A recent YouGov survey found that 51% of Americans use digital assistants for playing music -- making it the second most popular use, just behind checking the weather at 59%. Music requests now rank higher than searching the web and setting alarms or timers, highlighting how voice technology has become central to listening habits.

Interestingly, the results differ by generation. Millennials lead with 55% using assistants for music, followed by Gen X at 53%. Meanwhile, Gen Z lands at 46%, showing that while younger users engage less overall, music still represents their second-most common use.

This trend grows even more notable as digital assistants evolve into smarter AI-driven platforms. With companies such as Amazon, Google, and Apple introducing advanced AI features, users continue to rely on everyday functions such as music, proving its lasting importance across demographics.

Moreover, projections show that the number of people relying on digital assistants will continue to rise. By the end of 2025, U.S. households are expected to exceed 150 million active users, while global device adoption already stretches into the billions.

In short, whether asking for a favorite playlist or a new release, music remains at the core of voice-enabled technology. As AI upgrades these systems, their influence on how we discover and consume music looks set to expand even further.