Can we do this in the United States too, please? Asking for my friends who like to go to concerts and are tired of paying ridiculously elevated prices for them.
The UK government has announced it plans to ban selling tickets above their face value. Read that again. Here! Let me bold it. The UK government has announced it plans to ban selling tickets above their face value. The BBC reported that this week and the story was picked up by BroadwayWorld.com.
According to that story, ministers worked this week to implement new legislation aimed at protecting fans from price gouging. The move aims to limit 'ticket touting' across sports, music, theatre, and comedy. And, get this! According to the reporting, Live Nation (the parent company of Ticketmaster) says it's 'already limiting resale in the UK to face value.'
So, here's my question. Why are we not doing that in the United States? Look. I'll lay it out. I love going to concerts. What I don't love is going to buy tickets and seeing that many of the available seats have been purchased and are now being sold back at higher prices- sometimes two to three times the original asking price. Have you ever clicked on a Ticketmaster Verified Fan Resale ticket? You better have an AED ready.
Adding insult to injury is this. I know someone who is a ticket broker. He's able to purchase tickets from his partner arenas BEFORE they go on sale to the public. He gets first dibs and can sell those tickets for whatever he wants. I'm trying to find a polite way to express how I feel about this. But, in the interest of public decency, I'll just say this. THAT. IS. NOT. OKAY. NOR. IS. IT. FAIR.
I'm also not a fan of Ticketmaster's 'dynamic pricing.'
Under that system, the price for a ticket to a show can fluctuate based on demand. I call b%@$^*#! Oh, well. There goes the interest of public decency. If I want to sit on the floor in Section C, Row 2, that ticket should be priced the same whether it's sold the day the tickets go on sale or the day before the show. The price should be the price. Period!
I won't lie. I have splurged and paid more money for concert tickets than they're worth. I did it most recently to snag 5th row seats to see Elton John in concert. However, I shouldn't have to do it. I shouldn't be at the mercy of brokers or scalpers or greedy, jerkwad ticket hogs. I should be able to buy a concert ticket like I buy a pair of jeans or deli meat at the grocery store. I repeat- in bold. The price should be the price. For my money, the only exception should be if the show's not selling and the promoter needs to discount the tickets to ensure a crowd.
Today, I am applauding the efforts in the UK and rooting for a ticket revolution here at home too. The British government responded because fans have been complaining for years. It's time for us to complain. It's time we have a Boston Tea Party and throw some tickets in the water.